About

Marketing to mountaineering:
always an adventure.

Ever since I could hold a pencil, I wanted to be an animator. Inspired by Saturday morning cartoons, I had dreams of a career where my drawings danced in symphony across the big screen and brought great fantasy and adventure to life. 

It took about a year in animation college for me to realize that the hours and hours of monotonous in-betweening was not feeding my creative spirit and so an audacious career in advertising was inspired.  

First and foremost, though, I’m a designer. As a proud accredited member of the Association of Registered Graphic Designers, I simply love making things look beautiful and solving problems with creativity. From my early years as a Junior Art Director in a small start-up, to an Executive Creative Director for a large multi-national agency, my career has allowed me to work alongside wonderful clients and some of the most talented creative people in the world.

I have won plenty of awards and judged in all the major shows from the Canadian Marketing Awards to Cannes to the CLIOS, but my primary focus has always been on creativity that solves my clients’ business problems. 

I’ve always said that everything is branding and brand is everything.

It doesn’t matter the size or scale of the task. If it’s being seen, it’s saying something, so every piece of creative work should be world-class and it should work well. I don’t believe that any work, regardless of how skillfully executed, should be called ‘great’ if it doesn’t solve the problem!

However, I do believe that the combination of a curious mind and adventurous life outside work keeps the creative pencil sharp. This happens with travel to unfamiliar places, crossing paths with the most fascinating people and being a sponge to everything going on around me. With six of the ‘Seven Summits’ to go, I’m proud to have conquered the highest free-standing mountain in the world – Mount Kilimanjaro – which is the only thing I’ve found more difficult than my current exploit of trying to teach myself to knit.

Whatever you need, I’m happy to jump in.